1. Reflects the redemption of 617,040 units of Digital Media Solutions Holdings, LLC ("DMSH"), an indirect subsidiary of the Issuer, held by the reporting person in exchange for 617,040 shares of the Issuer's Class A Common Stock ("Class A Common Stock"). The redemption was solely for the benefit of David Shteif, a member of the reporting person.
2. Reflects the reporting person's redemption of the interests in the reporting person held by David Shteif, a member of the reporting person, in exchange for 617,040 shares of Class A Common Stock.
3. Each unit of DMSH, an indirect subsidiary of the Issuer, may be redeemed by the holder for cash in an amount equal to the value of one share of Class A Common Stock or, at the Issuer's option, the Issuer may acquire each unit in exchange for one share of Class A Common Stock or the cash value thereof, in each case subject to certain restrictions. Upon a redemption or acquisition of such units, an equal number of the unit holder's non-economic, voting shares of the Issuer's Class B Common Stock will be cancelled.